Virgin Mobile is one of Australia’s major phone companies. They are a well-recognized, award-winning brand. More customers promote Virgin Mobile than other major Australian companies. This may be partly due to a brand update in 2013. This review includes the prices relative to 2014, the most up-to-date information available.
Not many people know that Virgin Mobile is a subsidiary of Optus, with all the benefits of the Opus network. They actually share the same office in North Ryde. What’s interesting is that although Virgin and Opus are one and the same, more people favor the Virgin Mobile brand. According to AMPLI research: 85% of Telstra’s customers are happy with the brand, 72% of Virgin Mobile’s company are happy, and 69% of Opus’s are happy with the brand name. That’s brand recognition for you. Richard Branson, the UK creator of the brand has contributed greatly to this success by hosting naming conventions to spread the word.
Choosing a phone company, however well recognized should be researched. Most people will want to consider data plans seriously to avoid expensive overages. While Virgin has some of the best pricing, along with Vodafone, for calling and texting, they do not offer the best data plans. Users looking for good deals on data plans, particularly SIM-only plans should look elsewhere.
For very high data users, we recommend Amaysim. They provide 4 Gigs of data, which helps to greatly reduce overages. This includes more than 50% savings over Virgin. However, data inclusions with Amaysim are only available on the Optus network. They cannot be used if the user prefers another network.
For the average user, we recommend Vaya. They offer the cheapest plan around for the same features that Virgin Mobile provides. While Virgin offers exclusive benefits, the savings more than make up the difference.
There are many exclusive extras offered by Virgin mobile which may endear users to the network:
Free Voicemail-This is the equivalent of $30 savings if just one voicemail is accessed per day.
Rollover Credit-While credit only rolls over once per month and cannot be accrued, it can save quite a few wasted minutes.
International Calls-It is best to use available inclusions when using this feature to avoid going over the price cap. International calls can become expensive very easily.
Free Virgin to Virgin-Many companies offer this feature, so it isn’t exactly exclusive to Virgin. It works best when most of the people you talk to are all on this network.
Virgin Mobile also offers certain perks to their Telco customers including:
- Credit cards
- Their “Irresistible Plan” offering inclusive (costing money) flights overseas
Virgin Mobiles sense of humor is evident in their “friends with benefits” perk. With this benefit, $35 is earned whenever someone signs their friend up for the network.
Apparently this brand recognition goes hand in hand with satisfied customers. Virgin Mobile Australia was named best in overall customer service and satisfaction. According to an October 2013 report from AMPLI, Virgin was voted best for:
- Overall satisfaction
- Customer service
- Range of plans and packaging
- Variety of handsets
- Cost of data
- Cost of voice
- Content available through portal
- Who needs better reasons to join?