The high end smart phone market is getting intense. But, one brand that has stood its ground firmly has been the HTC. Through sustained product innovations and Brand launches at perhaps the most right pace, HTC has carved out a niche for itself. With perhaps the right blend of marketing aggressiveness mixed with product features, HTC has earned the respect in the smart phone arena.
The latest and perhaps the most promising offering from the HTC arsenal is the all new HTC One. A stunning full HD display, one that may just rival the retina display by Apple is the first thing that strikes the eye for the HTC One. At 4.7 inches, the screen is large enough to compel an onlooker to give it a second glance for sure. The stunning visuals and eye catching design checks all the boxes as far as the aesthetics of the phone are concerned.
The 468PPI screen speaks volumes of the amount of detailing HTC has done for the HTC One. The One, as the name suggests may just be the One most of the high end smart phone buyers are looking for. (outside of course the iPhone 5 and Blackberry Z10 arena). The 1.7 GHz quad core processor is slightly lesser on power as compared to the Sony Xperia Z, but the difference is hardly evident as the speed of response does not fail to impress on normal applications.
Another notable applied-innovation in the HTC One is in the form of an impressive battery. A 2,300 mAh battery puts HTC One into contention for the best battery life in the segment. The device that can clock an 8+ hours of continuous video certainly has a lot to write home about as far as the battery would be concerned, won’t it?
The smart phones of modern era, have a tremendous challenge. They not only have to keep pace with technological expectations, but also are pegged to come good on the aesthetics of design. The HTC One does not disappoint one bit. A stunning look encapsulated in a sturdy body that does not feel woody or heavy for that matter. HTC One boasts of a marvellous premium look that meets the expectations of a top brand smart phone. Comfortable to hold, the HTC One gives the user the perfect blend of attractive looks and ease of use.
At just over 140 grams, the HTC one is seemingly big, but incredibly light. It houses a perfectly balanced phone that strikes the right chord between the right length, breadth and width. One major section where the HTC One disappoints big time is the camera. A meagre 4 MPa camera may just turn the multitasking population away, but hey, Camera was never HTC’s strong propositions, was it? A 2 MP front camera with an acute viewing angle of just over 800 makes you wonder why doesn’t HTC focus more on improving their resolutions for cameras, but alas, it’s a phone after all, isn’t it?
Running on the latest android Jelly Beans operating system, the HTC One is pegged against the iPhone5, Samsung Galaxy S4 and the Sony Xperia Z. The phone seems to have some issues though with getting slightly heated up on continuous usage, but to be cool under all circumstances may just be too much to ask for from a smart phone. Overall, the HTC One definitely lives up to the expectation that one builds around a HTC launch.
HTC has traditionally been a slow mover. Its launches are mostly calculated and it know its depth and breadth. However, HTC is falling short of audience expectations in few of its recent launches. The organization is caught in a circle of stereotyped products. The single biggest challenge the brand faces is the swiftly changing taste of the modern consumer. HTC One is certainly a step in the right direction, the only things remains to be seen is does it help HTC gain the popularity and market share it truly deserves?