If at all there was one brand that can claim to revolutionize the way mobile phones are perceived across the globe, Apple takes the cake by a huge margin. Yes the gap is closing by the day, but it would always be an innovator par excellence. Apple immortalized a certain Steve Jobs. It created an industry generating employment for millions across the globe. More importantly, it redefined the term ‘Mobile Experience’ for once and for all.
Apple’s Brand strategy has always hovered around the fact that it has been able to conduct a blitzkrieg of product innovations in fairly quick succession. Every year you are sure to have a new product launch and the newer version is surely a notch up than the previous one. Rumours have it that the great Steve Jobs has planned a 20 year Brand Launch strategy for Apple. Now that’s some future planning. A product portfolio spanning the iPhone, iPad, Mac Book and the latest the iPad keeps both the Apple fan, the Apple aspirant and the sternest Apple critic glued to what’s next.
The latest iPhone, the iPhone 5 is an interesting divergence from traditional iPhones. Probably, for the first time, Apple actually fiddled with the first dimension of their product… the length. A slightly longer iPhone meant that the user would not have to readjust its scroll length to suit what he or she is reading or browsing on the device. A famous joke (an image) circulated actually showed the difference between iPhone 4 and iPhone5 was that in iPhone4 you’d have to scroll down to see where Liverpool stands in the English Premier League standing (usually they were somewhere around 9-10) and in iPhone 5 you could spot the team in a single screen.
A superior hardware that never failed to impress, the iPhone 5 packed up a punch. Bringing the experience and learning from the success of The iPad and its retina display feature, the iPhone5 did not disappoint the user on that front. After all, iPhone is not all about the speed, the processing, the class; it’s also about the entire experience, isn’t it? Add to that the improved intuitive graphic user Interface (GUI) upgrade that is almost a given in every new iPhone launch and that puts the icing on the cake. It’s a subtle change, but a modification worth experiencing.
An 8 MPa camera powered by a panoramic view is a palpable proposition. iPhone actually was never renowned for the power of its snaps. But, interestingly, iPhone 5 bridged this gap with its wide angle panoramic screen capturing feature. This is one feature that surely matches up to the expectations of a new generation that looks to capture almost everything that they see and share on the social networks almost instantaneously. The accessibility to the iCloud powered by the iOS6 redefines the whole definition of a mobile device taking it to the next level. One feature that really disappointed most aspirants by its absence was the wireless charging facility. Probably, users may just have to wait for that more bit before they enjoy this feature as well.
Although Apple manages to pack in new features in each of its launches, the core idea of the iPhone remains intact. iPhone5 is no different. iPhone5 is definitely one of those interactive devices that makes mobile communication a delight. An addictive apple user would never mind dishing out those extra pounds or dollars for it, because after all… if you don’t have an iPhone… well, you don’t have an iPhone!