If you have recently downloaded the iOS6 update for your iPhone or have recently upgraded to the iPhone 5, you may have noticed a different platform when pulling up the maps application that has become so commonplace in most users lives. While the basis of the interface appears similar on the surface, Apple has decided to depart from Google Maps and instead implement their own schema of mapping technology. The following article will go through this new technology and discuss the rationale as to why Apple may have departed from the highly popular Google platform.
As you open the maps application you are greeted with an enhanced street view that is pleasing to the eye. As you continue further you may realize that the search function is located in the same spot and turn by turn navigation with convenient directional arrows has been added to the interface for user friendliness. Then most would ask, why all of the mixed buzz? The main answers we have seen when reading blog posts and articles lie in the actual map accuracy and depth of information. Apple has teamed up with outside navigation software to include points of interest and optimal directions; however, they seem to have fallen short in the recognition of many favorites and just seem to have not listed several new points that may not be updated on third party mapping programs.
Google holds such an advantage in the mapping world due to its multi faceted interface that pools together new Google locations from their Google places and Google plus networks, giving maps almost real-time updates on new locations and destinations. While the outward appearance of the new Apple maps seems to be preferred, when it comes to accuracy of traffic and directions, most users still tout Google Maps as the winner in this category.
Apple seems to have departed from Google due to restrictions that Google set on Apple based products and ultimately the demand of Apple users for a step further when it came to navigation. Google has restricted the use of turn by turn navigation to Android powered devices and Apple couldn’t seem to persuade them any further when push came to shove. In reaction, Apple decided that the iPhone and iPad should have the ability to provide navigation like instruction and the only way to achieve such a feat would be to create their own platform.
While unquestionably a valiant effort, Apple has promised that as users begin to inform them of issues with their mapping technology, they would provide any necessary updates to keep the software competitive with the previous platform.
With the track record Apple has in providing top of the line interfaces, it is likely they will achieve such a feat and surpass expectations by setting the new standard in mapping. As for now, many users are creating a buzz about the kinks in the platform.